Tourism Summit 2025

Dr. Katerina Volchek

Professor
Deggendorf Institute of Technology

Dr Katerina Volchek is a professor at the Deggendorf Institute of Technology. She started her career as a product manager and marketer at a tour operator. Today, Katerina is an expert in the application of innovative technologies for customer experience, business strategy and marketing for tourism, including designing personalised services and optimising ROI through marketing attribution. 

Currently, Katerina's research interest lies in the capabilities of smart environments for advancing CX and business strategies. Among other topics, she studies the potential of Mixed Realities, AI and neurophysiological feedback to be used as tools for tourism development. Katerina is a manager of the DigiHealth & Smart Tourism laboratory at Deggendorf Institute of Technology in Germany. 

She is the visiting lecturer of the IMC Krems in Austria and the Institute Lyfe in France. She also serves as an associate editor of the International Journal of SPA & Wellness. Before, she used to serve on the Board of the International Federation for IT and Travel & Tourism.