Tourism Summit 2025

Ágnes Szabó-Diószeghy

Founder and CEO of Humtour Rural Adventures
Humtour Rural Adventures

In 2024, Humtour LLC. was awarded the Sustainability Special Prize at the Tourism Gala and became the first company in Hungary to receive the Good Travel Seal at the Platinum level. The company’s mission is to make sustainable tourism not only a popular way to travel but also a leading approach in event planning. Whether it’s an event in a barn or a castle, a team-building in an entire village, or a retreat in the forest, every experience connects participants with nature and the beauty of rural life.

Ágnes has led multiple international sustainable tourism development projects, edited handbooks for rural tourism providers, and co-organized sessions at the 1st World Congress on Agritourism in Bolzano.

Humtour’s programs – including herb and mushroom hunting tours, wine academy sessions, cheese-making, essential oil distillation, chocolate and tea tastings, edible forest and herbal cocktail workshops, and craft activities – provide unique experiences available year-round. Participants can relax while rediscovering the flavors, traditions, and hospitality of rural life.

These programs also give local communities the opportunity to experience, preserve, and strengthen their traditions, allowing Humtour to combine sustainable tourism experiences with the promotion of social and cultural values.