Tourism Summit 2025

Chad Shiver

Senior Principal Client Partner
Destinations at TripAdvisor

Chad Shiver is a digital-first leader in destination strategy with nearly two decades of experience at the intersection of travel, marketing, and technology. He currently serves as Senior Principal Client Partner - Destinations at TripAdvisor, where he focuses on using data, digital platforms, award-winning creatives and global distribution channels to connect destinations and experiences with travelers worldwide. 

Chad has consistently integrated digital marketing, product development, and distribution strategy to deliver measurable impact for destination marketeers. He brings a holistic understanding of the travel ecosystem, blending technology enablement with traveler insights to ensure that experiences are both discoverable and bookable in today’s digital landscape. is a digital-first leader in destination strategy with nearly two decades of experience at the intersection of travel, marketing, and technology. He currently serves as Senior Principal Client Partner - Destinations at TripAdvisor, where he focuses on using data, digital platforms, award-winning creatives and global distribution channels to connect destinations and experiences with travelers worldwide. 

Chad has consistently integrated digital marketing, product development, and distribution strategy to deliver measurable impact for destination marketeers. He brings a holistic understanding of the travel ecosystem, blending technology enablement with traveler insights to ensure that experiences are both discoverable and bookable in today’s digital landscape.