Tourism Summit 2025

Ada Xu

Director of International Affairs
FLIGGY

Ada Xu was born in China, where she lived until the age of 7. Her family then relocated to Madagascar, where she completed her high school education following the French curriculum.

Ada pursued higher education in France, studying international business and entrepreneurship. Embracing the entrepreneurial spirit early on, she founded her own company while completing her studies in Paris. Passionate about fashion and modeling, she helped French designers source and produce their collections directly from China (B2B) while also launching multiple e-commerce ventures (B2C), including a marketplace specializing in cashmere products. These experiences provided her with a comprehensive understanding of e-commerce operations.

In 2016, Ada joined Alibaba Group, TMALL (B2C platform) driven by her ambition to help French companies navigate the Chinese market. Leveraging her deep expertise in e-commerce and marketplaces, she played a pivotal role in enabling over 50 French businesses to expand and thrive in China.

In 2019, she transitioned to FLIGGY, Alibaba Group’s 360° travel and innovation platform with over 500 million members, as its EMEA Regional Director. Her mission was to build synergies with local partners, promote new destinations, and enhance the Chinese tourist experience abroad.

In 2024, Ada took on a new strategic role at FLIGGY as Director of International Affairs, focusing on corporate and government relations. She now leads global expansion and market strategy initiatives, forging strategic partnerships and alliances while managing external communications to enhance the organization’s reputation and brand. Her expertise in stakeholder engagement, media relations, and government affairs enables her to drive impactful collaborations and strengthen FLIGGY’s global presence.