Tourism Summit 2025

Hendrik Rudolph

Senior Manager & Lead Destination Marketing
Axel Springer SE

Hendrik holds an MBA from HHL Leipzig Graduate School of Management and a Bachelor's degree in Aviation Management from IU International University of Applied Sciences. With nearly two decades of experience in advertising and tourism, he currently serves as Senior Manager & Lead Destination Marketing at Axel Springer SE, Europe’s largest publishing house. Hendrik previously spent eight years at Tripadvisor, where he developed high-impact advertising partnerships across Europe—particularly with destinations, OTAs, and airlines. His earlier roles include positions at Expedia, Gruner + Jahr, and lastminute.com, where he built deep expertise in digital advertising, strategic partnerships, and international business development.