Tourism Summit 2025

Nick Hall

Founder & CEO
Digital Tourism Think Tank

Nick Hall is a globally recognised authority on digital transformation in the tourism industry. With over two decades of experience in destination marketing, digital trends and innovation, he is the founder of the Digital Tourism Think Tank (DTTT), a leading platform fostering collaboration and innovation among tourism professionals worldwide.

As a sought-after keynote speaker, Nick has inspired audiences from all over the world. He's consulted with hundreds of destinations, helping them navigate the evolving digital landscape, adapt to changing consumer trends, and embrace a culture of continuous innovation.

Nick's expertise extends beyond the stage. He heads up a one of a kind consultancy, developing innovation processes, visionary strategies and transformation projects. He also developed a globally leading platform and membership programme transcending Destinations, Industry and Academia. Nick has also developed numerous groundbreaking events, such as X. Festival, Future. Destination. Brand. And X. Design Week, as well as speaking at hundreds of leading industry events across North America, Europe, the Middle East, Asia and Africa.

Nick's passion for the industry is evident in his commitment to empowering destinations to remain competitive and relevant. His insights have been instrumental in shaping the future of tourism, earning him recognition as a thought leader and a catalyst for change and one of the leading experts on Digital Transformation in tourism.