Tourism Summit 2025

Mark Johnson

Independent Advisor

Mark Johnson is a highly revered, senior-level advisor to event technology companies and global agencies, helping organizations navigate growth, innovation, and the rapidly evolving demands of enterprise events. With more than 20 years of experience at the intersection of event marketing and technology, he has guided both SaaS platforms and agencies in building differentiated solutions that deliver measurable ROI.

Previously, Mark served as Chief Strategy Officer at Swoogo, where he played a key role in scaling the company into a category leader trusted by brands such as Visa, Google, and Atlassian. His career has also included leadership roles across agencies and technology firms, giving him a unique perspective on how to bridge strategy, partnerships, and execution.

Widely recognized as a thought leader in the MICE industry, Mark speaks frequently on how enterprise organizations can leverage event technology to drive business outcomes, transform attendee experiences, and adapt to the new frontier shaped by AI and data.