14. 10. 2025. - 15. 10. 2025. | Budapest
Tourism Summit 2025
Summit Arena
08:30
Break
Registration & Networking
09:00
Keynote
Opening
Moderator :
Dr. Nikki Eberhardt
CEO, Business Professor
Deep Impact Hub, Minerva University
Deep Impact Hub, Minerva University
Zoltán Szujó
Speaker :
Professor Alessandra Priante
President
ENIT SpA
ENIT SpA
Olivér Csendes
CEO
Visit Hungary
Visit Hungary
09:30
Keynote
Transforming the Future
Omar Hatamleh
Global Thought Leader in AI and Author
10:00
Panel
Future Analytics & Megatrends
Moderator :
Olivér Csendes
CEO
Visit Hungary
Visit Hungary
Speaker :
Helen McDermott
Director of Global Forecasting
Tourism Economics
Tourism Economics
Joshua Ryan-Saha
Director of Travel, Tourism and Festivals
Edinburgh Futures Institute
Edinburgh Futures Institute
Nick Hall
Founder & CEO
Digital Tourism Think Tank
Digital Tourism Think Tank
Omar Hatamleh
Global Thought Leader in AI and Author
10:45
Break
Coffee Break
11:05
Keynote
What’s Next? Navigating Trajectories and Megatrends in a Data-Driven World
Nick Hall
Founder & CEO
Digital Tourism Think Tank
Digital Tourism Think Tank
11:35
Panel
Beyond Booking: The Evolving Role – and Responsibility – of Travel Platforms
Moderator :
Tania Sultana
Head of Research
Malta Tourism Authority
Malta Tourism Authority
Speaker :
Ada Xu
Director of International Affairs
FLIGGY
FLIGGY
Chad Shiver
Senior Principal Client Partner
Destinations at TripAdvisor
Destinations at TripAdvisor
Jan Tissera
President - Sales International
Global Accounts & Destinations, Amadeus Hospitality
Global Accounts & Destinations, Amadeus Hospitality
Péter Kovács
Industry Manager
Google
Petr Zlamalik
Mastercard
12:20
Break
Lunch Break
13:45
Keynote
Inside the Traveler’s Mind: The Psychology Behind Every Decision
Dr. Barbara Neuhofer
Professor
Salzburg University of Applied Sciences
Salzburg University of Applied Sciences
14:15
Panel
From Followers to Travelers: The impact of User-Generated Content on Tourism
Moderator :
Dr. Katerina Volchek
Professor
Deggendorf Institute of Technology
Deggendorf Institute of Technology
Speaker :
Hendrik Rudolph
Senior Manager & Lead Destination Marketing
Axel Springer SE
Axel Springer SE
Ivan Poltoracki
Senior Sales Manager - Europe, CIS, Central Asia
Amadeus
Amadeus
Philipp Jessen
CEO & Founder
Storymachine
Storymachine
Willie Gevertz
Influencer
15:00
Break
Coffee Break
15:20
Keynote
Navigating between Hype and Hope: What is Tourism's AI Future?
Joshua Ryan-Saha
Director of Travel, Tourism and Festivals
Edinburgh Futures Institute
Edinburgh Futures Institute
15:50
Panel
Decoding the Algorithm: Shaping the AI of the future and Travel Engagement
Moderator :
Gerhard Kürner
CEO
506.ai
506.ai
Speaker :
Dr. Katerina Volchek
Professor
Deggendorf Institute of Technology
Deggendorf Institute of Technology
Magnus Hessbo
Group NAO Senior Advisor and Programme Lead
AI Opener for Destinations
AI Opener for Destinations
Mirko Lalli
Founder & CEO
Data Appeal
Data Appeal
Arpad Pikethy
Country Leader
IBM Hungary
IBM Hungary
Sarah Rojewski
AI Consultant, Thought Leader & Visionary Voice in Germany
16:50
Keynote
Surprise guests' fireside interview
pending invitation
17:15
Keynote
Closing Remarks
MICE Hub
10:00
Break-out
Future Analytics & MICE Trends
Moderator :
Stephanie Cheung
Director of Strategy & Insights
MarketID
MarketID
Speaker :
Aaron Singh
Director
Strategic Accounts, Hospitality Cloud, Cvent
Strategic Accounts, Hospitality Cloud, Cvent
Angela Persinger
Founder & Principal
Contract Hotels
Contract Hotels
Sven Bossu
CEO
AIPC
AIPC
11:35
Break-out
Leveraging Travel Platforms to Enhance the MICE Experience: Innovations, Opportunities, and Future Trends
Moderator :
Stephanie Cheung
Director of Strategy & Insights
MarketID
MarketID
Speaker :
Caryn Mambro
Chief Creative Officer
Opus Agency
Opus Agency
Balázs Györffy
Director of Business Development
Mastercard
Mastercard
Mark Johnson
Chief Strategy Officer
Swoogo
Swoogo
14:15
Break-out
Content that Converts: The Strategic Role of Media in MICE Success
Moderator :
Stephanie Cheung
Director of Strategy & Insights
MarketID
MarketID
Speaker :
Caryn Mambro
Chief Creative Officer
Opus Agency
Opus Agency
Ross Barker
Vice President Sales, EMEA
Northstar Meetings Group
Northstar Meetings Group
NextGen Zone
10:15
Warm up
How CheckINN Redefines the Future of Tourism
Moderator :
Miklós Csorba
Petra Gedei
Managing Director
CheckINN Innovációmenedzsment Nkft.
CheckINN Innovációmenedzsment Nkft.
Speaker :
Márk Fauszt
PhD student, Natália's mentee
CheckINN Contest Champion, the creator of the "Beginner Festival Workshop"
CheckINN Contest Champion, the creator of the "Beginner Festival Workshop"
Natália Oszkó-Jakab
former CheckINN Feszt mentor
Professional manager of the Hungarian Tourism Program Foundation
Professional manager of the Hungarian Tourism Program Foundation
11:30
Panel
Swipe Right for Travel - Social Media & Influencer Marketing in Tourism
Moderator :
Miklós Csorba
Speaker :
Bence Bayer
marketing director
Platán Tata
Platán Tata
Ágnes Molnár-Szilágyi
travel blogger
agi.travels
agi.travels
Kristóf Sztojanovits
international marketing director
Visit Balaton 365
Visit Balaton 365
14:20
Workshop
From Passport to Posting - Travel Content Mastery
Zsófia Rimóczi
filmmaker, content creator
Summit Arena
08:30
Break
Breakfast Coffee & Networking
09:35
Keynote
Shaping a Sustainable Future for Travel
Professor Xavier Font
Professor of Sustainability Marketing
University of Surrey, UK
University of Surrey, UK
10:05
Panel
Don't Skip the Tomorrow Challenge! Sustainability - Resilience - Responsible travel
Moderator :
Katrin Erben
Sustainability expert
Austria Tourism
Austria Tourism
Speaker :
Dr. Halil Burak Sakal
Professor
Cappadocia University
Cappadocia University
Joffrey May
Director of Environment and Sustainable Development
VINCI Concessions
VINCI Concessions
Katarina Thorstensson
Strategist and Senior Advisor
Eduard Romulus Goean
Vice President
Therme Group
Therme Group
Professor Xavier Font
Professor of Sustainability Marketing
University of Surrey, UK
University of Surrey, UK
10:50
Break
Coffee Break
11:10
Keynote
Auratic Spaces and Julia's Dark Secret
Chris Müller
Créateur and Brownfield Expert
11:40
Panel
Mega-Events vs Slow Tourism
Moderator :
Dr. Nikki Eberhardt
CEO, Business Professor
Deep Impact Hub, Minerva University
Deep Impact Hub, Minerva University
Speaker :
Jürgen Lock
CEO
SCC EVENTS GmbH
SCC EVENTS GmbH
Alíz Markovits
CEO
Veszprém-Balaton 2023 Jsc.
Veszprém-Balaton 2023 Jsc.
Michelle Janke
Global Sustainable Tourism Council
Stefano Modica Ragusa
Digital Marketing Manager
Edinburgh Festival Fringe Society
Edinburgh Festival Fringe Society
Attila Szalay-Berzeviczy
Chairman of the Board
Budapest Olympics Foundation
Budapest Olympics Foundation
12:30
Keynote
Sustainability 50 Best Practices from Hungary
Rasmus Schjødt Larsen
CEO
Sustainia
Sustainia
12:55
Keynote
Closing Remarks
14:00
Workshop
Special Session - Decarbonising the Spa Industry
Eduard Romulus Goean
Vice President
Therme Group
Therme Group
Professor Xavier Font
Professor of Sustainability Marketing
University of Surrey, UK
University of Surrey, UK
Professor Jhuma Sadhukhan
Professor of Environmental, Energy and Chemical Engineering
University of Surrey, UK
University of Surrey, UK
Dr. Ionuț Corduneanu
Adviser to the CEO
Therme Group
Therme Group
Finn McFall
Data Scientist
University of Surrey & Therme Group UK
University of Surrey & Therme Group UK
MICE Hub
10:05
Break-out
MICE as Catalyst: Measuring Social Impact and Community Transformation
Moderator :
Stephanie Cheung
Director of Strategy & Insights
MarketID
MarketID
Speaker :
Dirk de Rijdt
Director of Strategic Partnerships
European Society of Endocrinology
European Society of Endocrinology
Gerda-Marie Rist
Head of Copenhagen Legacy Lab
Wonderful Copenhagen
Wonderful Copenhagen
Dr. Natalia Agrel
Professor of Management
Institut Lyfe
Institut Lyfe
11:40
Break-out
ESG-Regulations (MICE)
Gergely Hankó
Managing Director
Hungarian Association of Environmental Enterprises
Hungarian Association of Environmental Enterprises
Júlia Nagy
Co-Managing Director
Innotime Hungary
Innotime Hungary
Ágnes Szabó-Diószeghy
Founder and CEO of Humtour Rural Adventures
Humtour Rural Adventures
Humtour Rural Adventures
Zsófia Tomaj
Managing Director, ESG professional
Vantage Point
Vantage Point
NextGen Zone
09:00
Keynote
Communication Protocol in Tourism - Trust and Credibility in the Age of AI
Dr. Ágnes Veszelszki
dean, linguist, communication researcher
National University of Public Service
National University of Public Service
10:15
Debate
Bridging Generations - Shaping the Future of Tourism Together
Moderator :
Miklós Csorba
Speaker :
Rudolf Semsei
Founder of VakVarjú Restaurants, Dobay Confectioneries
Semsei Gastronomy
Semsei Gastronomy
Tibor Sári
restaurant director
Felix Kitchen & Bar
Felix Kitchen & Bar
11:40
Panel
Where's Tourism Education Heading in the AI era?
Moderator :
Noémi Rázga-Ilyés
tourism expert
Speaker :
dr. Bence Csapody
Adjunct Lecturer
Corvinus University of Budapest and University of Pannonia
Corvinus University of Budapest and University of Pannonia
Dr. Noémi Kulcsár
Associate Professor, Head of Institute of Tourism
Budapest Metropolitan University
Budapest Metropolitan University
12:20
Workshop
Tomorrow's Leaders Today - Student Case Study Showcases
Budapest University of Economics and Business
Dávid Muskovits - Quality Management in the Hotel Industry: Focusing on Digitalization
student
student
Budapest University of Economics and Business
Dóra Tiborcz, Bence Varga – CineDine, Where Movies Have a Flavor: An Idea for Possible Revitalization
student
student
University of Pannonia
Gabriella Mádl – Can space tourism become mainstream?
student
student
University of Pannonia
Eszter Mária Schmutz – Sustainability in Tourism
student
student
University of Győr
Dániel Biczi - Jazzpiknik
student
student
University of Győr
Fanni Varga – LábraMátra!
student
student
