Tourism Summit 2025

Stefano Modica Ragusa

Digital Marketing Manager
Edinburgh Festival Fringe Society

Stefano is Digital Marketing Manager at the Edinburgh Festival Fringe Society, where he leads digital marketing strategy and campaigns for the world's largest arts festival, reaching millions across the UK and internationally. Stefano has over 20 years of experience driving digital innovation across media, travel and cultural sectors, having worked with national TV channels, digital agencies, travel tech companies and numerous arts organisations.

With over 20 years of experience driving digital innovations across the media, travel tech, SaaS and cultural sectors, Stefano is currently the Digital Marketing Manager at the Edinburgh Festival Fringe Society. Stefano leads the digital marketing strategy for the world's largest arts festival, the Edinburgh Festival Fringe, reaching an audience of tens of millions every year.

Stefano's skillset is wide-ranging, and he is recognised as an expert across the fields of CRM, SEO, content strategy and implementation, partnership activation and wider AV strategy. In 2024 he led on the delivery of a UK-wide TikTok partnership and is a key lead on the festival's digital transformation project. He previously worked for Festivals Edinburgh, RAI Cinema, Criton and Screenmedia.