Tourism Summit 2025

Mirko Lalli

Founder & CEO
Data Appeal

I am a senior executive with over 20 years of experience at the forefront of tourism, digital innovation, and artificial intelligence. My career has been defined by a unique combination of entrepreneurial leadership, strategic vision, and the ability to harness emerging technologies to drive business transformation and growth. As the founder and CEO of a successful AI-driven startup, I demonstrated versatility in building, scaling, and leading an organisation from concept through successful exit, establishing it as a leader in the tourism and hospitality data analytics industry. I am passionate about the intersection of data, technology, and tourism. Through my work, I have led groundbreaking initiatives in smart tourism, digital destination marketing, and AI-powered data solutions. My experience extends to strategic marketing, corporate communications, stakeholder management, and international expansion, giving me a comprehensive understanding of business growth and scalability in the travel industry. I thrive in environments that require innovation, collaborative leadership, and a forward-thinking approach to problem-solving