Tourism Summit 2025

Professor Xavier Font

Professor of Sustainability Marketing
University of Surrey, UK

Dr Xavier Font is professor of Sustainability Marketing at the University of Surrey, UK. He is currently researching how to design and communicate sustainability measurement methods, in partnership with the Therme Group. 

He has consulted on sustainable product development, marketing and communication currently serving as advisor in the Travalyst coalition of Amadeus, Booking, Google, Expedia, Mastercard, Skyscanner, Travelport, Trip, TripAdvisor and Visa. 

He previously led the stakeholder consultation that informed the EU Tourism Transition Pathway. He has conducted over 200 courses for more than 5,000 businesses on how to market and communicate sustainability. 

Recently, he was the Principal Investigator for the University of Surrey for the €24.5m EU Interreg project Experience to develop low season sustainable tourism visitor experiences.